As part of a Parsons School of Design project, I was tasked with creating a hospitality brand centered around what wellness means to me. Living in New York City, where long work hours and demanding schedules often disrupt the circadian rhythm, I decided to focus my concept on restoring this natural balance.

SOLSTICE embodies a sanctuary where inner balance meets outer tranquility. The brand is rooted in the belief that true wellness begins from within, and its mission is to guide every guest toward their unique rhythm of relaxation.

Through personalized journeys that go beyond surface-level comforts, SOLSTICE aims to align with each individual’s aspirations for renewal and serenity. By offering immersive retreats designed to awaken the senses, quiet the mind, and nurture the soul, the brand provides curated experiences that reconnect guests with their natural rhythms.

From bespoke wellness programs and locally inspired cuisine to serene environments tailored for mindfulness, SOLSTICE delivers an authentic connection to oneself and the surrounding world, creating a holistic experience of renewal and tranquility.